Awareness Campaigns

Part of our mission is to inform the public and strive for changes in attitudes toward elephants and nature conservation in general. This applies not only to Europe and Africa but especially to Asia and, by extension, the world as a whole.

We launched a visual awareness campaign against the ivory trade called Zlonovina (Evilvory in English), which uses dark irony to highlight different dimensions of the illegal wildlife trade. The campaign graphics have been translated into key Asian languages, and we encourage the public to share them both physically and especially online, primarily within Asian countries and among people of Asian origin—ideally those with significant public reach.

You can also join us if you have an opportunity to help spread the campaign further.

We regularly participate in public discussions, festivals, charity events, school programs, and educational activities for the general public in the Czech Republic and neighboring countries. We also organize some of these events ourselves.

You can support our efforts by planning a similar event in your town, school, or workplace.